The Two Q’s of Data: Gathering Data to Expand Reach

Data is an important tool for reaching underserved and under-represented communities. However, how quantitative and qualitative data are used is invaluable to our success in connecting with these communities. Building the right process in gathering, analyzing and executing on the data will help guide your organization in its intentional outreach to new and diverse communities. We will explore the appropriate data to gather, assessing various communities and building an action plan.

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